The Braun BC09 is a modern digital alarm clock that embodies the brand’s minimalist "less but better" design philosophy. Winner of the 2020 Red Dot Design Award, this clock offers a clear reverse LCD display, a crescendo beep alarm, and an integrated snooze/backlight function. The snooze interval is 5 minutes, and the backlight stays illuminated for 10 seconds when manually activated. With a 12/24-hour format and compact dimensions (75.5 x 75.5 x 45 mm), the BC09 is both stylish and functional. Powered by a quartz movement and a single AA battery, it’s a perfect bedside companion.