The Braun BC24W is a sleek and functional digital alarm clock featuring a negative LCD display with 12/24-hour format for easy time reading. Designed for user convenience, it includes a rotating bezel for quick time and alarm setting—turn clockwise to advance, counterclockwise to retreat. The crescendo beep alarm gradually increases in frequency and volume, while the snooze/backlight function provides a 5-minute snooze and a 5-second illuminated display. Compact and modern, this clock measures 80 x 78 x 50 mm and operates on a single AA battery (not included).